Google marketing is an online program specifically designed for higher education students and to the professors. Its usage and results depends upon the people who are going to handle it. One of the great things about Google marketing is that both the web user and Google will get its benefit. Valuable information is acquired through Google. Users of Google not only get the knowledge of experience but winning team of advertisers in the Google is paid also. Over the last 5-10 years, it has attracted millions of students and professors throughout the world from different universities. As the students are considered as main point of view they not gain experience of knowledge they the challenge in creating marketing campaigns.
Google shocked the entire Internet world and made the entire thing upside down with the arrival of update called panda update. The concept behind this panda update is that content farms (contains duplicate content websites instead of original content) were removed from internet. Nearly 75%of the websites lost their traffic over night. Before this incident people were writing articles and putting it everywhere like websites, blogs, hub pages and article directories etc. The entire mentioned above mentioned are duplicate contents. Google gives main preference to the original content and not for the copied one’s. The people actually who actually wrote original content were benefited by this update. Google marketing does direct marketing and not any brand marketing. No matter whether it is large or small frame business, you can as Google as a platform to market it.
The Google marketing started with a set of few rules. Starting from here it has led its way and developed in to a new business era which is the main reason behind becoming world’s largest search engine. A numerous applications have been awarded that have been developed by Google such as Google Earth, Google Drive, Google Maps, Gmail, Google video. Google was preferred than other search engine because of its fast loading, easily and clearly visible page as the others were full of confusing stuffs and adds that were irrelevant. The Google understands what people want and give them exactly with whatever they are required.